What I do, and how.
I work end-to-end, strategy through execution, for founders and marketing leaders who want a brand that produces measurable pipeline, not posts.
Founder-led content strategy
Define a sharp, defensible point of view. Build the content cadence across LinkedIn, Substack, podcasts, and video that compounds it into authority.
Brand positioning & voice
Find the wedge in a crowded category. Rewrite the site, the deck, and the talk tracks so the company sounds like one company.
Executive thought leadership
From zero footprint to LinkedIn Top Voice. Editorial placements in Forbes, Fast Company, Inc, Newsweek, Lenny's, Growth Unhinged, and beyond.
PR & earned media
Targeted, story-led pitching. Reactive newsjacking. Long-form opinion pieces in the publications your buyers actually read.
Demand generation
Content, social, events, and email tied to pipeline. Built and run inside HubSpot, Marketo, and ABM stacks.
Sales enablement
Case studies, narratives, and assets the sales team will actually use, because they helped shape them.
Team leadership
Build and run marketing teams of writers, designers, growth, and SMEs. Set the standard for craft, then enforce it.
Community & events
Bootcamp communities, conference strategy, and keynote development: from talk-track to stage to follow-up.