Selected work.
Three content strategy engagements, each one a coordinated, multi-channel program that turned founder expertise into measurable pipeline.
Taking a tech CEO from zero to one of LinkedIn's 300
Founder-led content made an unknown tech CEO impossible to ignore, earning him LinkedIn Top Voice, one of only 300 out of 1.3B users, and turning his ideas into a global company growth channel.
Building a pricing demand engine for Irrational Labs
Long-tail, deeply researched content across Lenny's Newsletter, LinkedIn, Substack, and owned channels made Kristen Berman the obvious name in behavioral pricing for product teams, generating inbound demand, enterprise engagements, and AI citation.
From original research to B2B pipeline
An AI trust study yielded surprising insights. I spun those into a record-breaking influencer partnership, social buzz, and a top conference slot that built an enterprise pipeline.
