Turning founder authority into an HR tech growth channel
Built Lensa CEO Gergo Vari's public voice from zero footprint into a LinkedIn Top Voice, with sustained visibility across Forbes, Fast Company, Inc., and Entrepreneur.
Making the founder visible
Gergo Vari had no meaningful LinkedIn footprint and no established media presence. The first job was to make him visible in a way that felt credible for a founder in HR tech: clear point of view, consistent topics, and enough specificity to sound like an operator instead of a generic executive voice.
Making the founder visible
Gergo Vari had no meaningful LinkedIn footprint and no established media presence. The first job was to make him visible in a way that felt credible for a founder in HR tech: clear point of view, consistent topics, and enough specificity to sound like an operator instead of a generic executive voice.
Building the point of view
The content strategy centered on topics where Gergo and Lensa had a real reason to speak: remote work, hiring bias, compensation, career mobility, recruiting technology, and the broken dynamics of the job market. The aim was to make the voice recognizable enough that people could associate the ideas with Gergo and Lensa.
Building the point of view
The content strategy centered on topics where Gergo and Lensa had a real reason to speak: remote work, hiring bias, compensation, career mobility, recruiting technology, and the broken dynamics of the job market. The aim was to make the voice recognizable enough that people could associate the ideas with Gergo and Lensa.
Creating a post people actually argued with
The clearest signal came from a poll on whether remote workers should take pay cuts after relocating. It reached 670,026 impressions and generated 942 comments because it put a real workplace tension into public view, tied directly to the future of work conversation Lensa wanted to be part of.
Creating a post people actually argued with
The clearest signal came from a poll on whether remote workers should take pay cuts after relocating. It reached 670,026 impressions and generated 942 comments because it put a real workplace tension into public view, tied directly to the future of work conversation Lensa wanted to be part of.
Turning social proof into press credibility
The LinkedIn presence made Gergo more visible and easier to pitch. I used that momentum to support visibility across Forbes, Fast Company, Inc., and Entrepreneur, giving Lensa a stronger external credibility layer beyond its owned channels.
Turning social proof into press credibility
The LinkedIn presence made Gergo more visible and easier to pitch. I used that momentum to support visibility across Forbes, Fast Company, Inc., and Entrepreneur, giving Lensa a stronger external credibility layer beyond its owned channels.
Becoming a recognized voice in HR tech
The work helped Gergo earn recognition as a LinkedIn Top Voice and gave Lensa a clearer presence in the future of work conversation. The strongest signal was not follower count. It was the ability to create high-reach conversations around topics Lensa had a real stake in, then reinforce that authority through press and platform recognition.
Becoming a recognized voice in HR tech
The work helped Gergo earn recognition as a LinkedIn Top Voice and gave Lensa a clearer presence in the future of work conversation. The strongest signal was not follower count. It was the ability to create high-reach conversations around topics Lensa had a real stake in, then reinforce that authority through press and platform recognition.
- Helped position Gergo Vari as a LinkedIn Top Voice
- Created a founder-led poll that reached 670,026 impressions and 942 comments
- Built a recognizable founder voice around remote work, hiring, compensation, career mobility, and recruiting technology
- Secured or supported visibility across Forbes, Fast Company, Inc., and Entrepreneur
- Turned Gergo's public voice into a credibility asset for Lensa in the future of work conversation