Find the story. Build the engine.
My marketing journey began in the Washington, D.C. punk community. There, everyone was a creator: musician, writer, documentarian, or organizer. My heroes aren't marketers, but artists, authors, and thinkers who did things because their vision demanded it, not because it was expected or popular.
The through line to my career: find the story. Take founders, leaders, and visionaries and turn their ideas into a content engine that fuels growth. Scale that across a team, then repeat. I've done it for cybersecurity and tech companies, and across services, software, and D2C brands. I can do it for you.
▸Built a tech CEO from no content to LinkedIn Top Voice: one of only 300 out of 1.3B users worldwide.
▸Drove $21.7M in marketing-sourced pipeline and $6M+ in won deals from content, events, and social.
▸Generated 60% of sales through content and social selling.
▸Achieved 278% organic website traffic growth from relevant buyer audiences.
▸Published across Lenny's Newsletter, Growth Unhinged, Design Better, Newsweek, Fast Company, Forbes, Inc, Entrepreneur, NYT, and Chicago Sun-Times.
Irrational Labs , Director of Marketing
Marketing stack for a behavioral-science consultancy whose clients include Google, Microsoft, Intuit, Airbnb, Lyft, and LinkedIn. Run founder/CEO's Substack (21k+ subscribers) and top tech podcast, guest editorial (Lenny's Newsletter, Growth Unhinged, Design Better), event and conference strategy, 2.5k+ member Bootcamp community, social, demand gen, case studies, and sales enablement for a team of managing directors.
Malcontent Marketing , Co-Founder
Brand positioning, voice definition, differentiation, and executive content strategy for clients including Navvis, Malwarebytes/1Password, Resurgens Tech, Lensa, Symbia, and others.
Bradford Goodwin, e.U. , Independent Brand Strategist
Senior marketing direction, brand strategy, and founder-led content for cybersecurity, SaaS, recruitment tech, and fintech, including Provectus, AssetPass, Lensa, and Bank99.
Lensa , Editor in Chief
Content strategy, editorial, and executive thought leadership for recruitment-tech platform serving 20M+ job seekers. Built the CEO from no content to LinkedIn Top Voice. Managed PR, growth, and campaign narratives for Forbes, Fast Company, Inc, Newsweek, and Entrepreneur, leading a team of 10+ SMEs and content creators.
Strideline , Head of Growth
Lead D2C business unit across ecommerce, Amazon, TikTok Shop, Faire, and drop-ship channels for licensing partner to the NFL, NCAA, MLBPA, MLS, and US Soccer.
Hackabu Growth Consulting , Head of Brand & Head of Marketing
Brand marketing and growth strategy during international expansion. Built the full marketing engine: inbound/outbound, positioning, social, events, thought leadership, PR, BD.
Dorotheum , Head of Social Media & Online Marketing
Social, editorial, and content strategy for one of the world's oldest and largest auction houses. Grew Instagram from near zero to 20k followers.
Fabasoft , Campaign Strategist, Cloud Marketing & Sales
Campaign strategy, sales enablement, and bilingual (EN/DE) content for a premium European secure business cloud and IT services provider.
Swarovski , Senior Copywriter
Campaigns, content, and strategy across digital, print, and social for Swarovski, Swarovski Elements, Swarovski Optik, and the 1895 employee magazine.