Brad Goodwin

I build brands that stand out like a mohawk in 1977.

I'm Brad. I turn tech founders and product leaders into top voices, making their company the obvious answer in their category.

$21.7M
Marketing-sourced pipeline
$6M+
Won deals from content, events, social
60%
Of sales through content and social selling
278%
Organic traffic growth from buyer audiences

Select clients

1Password
Malwarebytes
BearingPoint
PwC
Navvis
Irrational Labs
Provectus
Lensa
Selected work

Strategy + results, end to end

Lensa

Taking a tech CEO from zero to one of LinkedIn's 300

Founder-led content made an unknown tech CEO impossible to ignore, earning him LinkedIn Top Voice, one of only 300 out of 1.3B users, and turning his ideas into a global company growth channel.

670k+
Impressions on a single founder-led post
Top Voice
Selected by LinkedIn
LinkedInForbesFast CompanyNewsweekIncEntrepreneur
Taking a tech CEO from zero to one of LinkedIn's 300
Building a pricing demand engine for Irrational Labs
Irrational Labs

Building a pricing demand engine for Irrational Labs

Long-tail, deeply researched content across Lenny's Newsletter, LinkedIn, Substack, and owned channels made Kristen Berman the obvious name in behavioral pricing for product teams, generating inbound demand, enterprise engagements, and AI citation.

1.2M+
Lenny's Newsletter audience reach
6-figure+
Pricing engagements (LinkedIn, Canva, Intuit)
Lenny's NewsletterLinkedInSubstackAI Search
Irrational Labs

From original research to B2B pipeline

An AI trust study yielded surprising insights. I spun those into a record-breaking influencer partnership, social buzz, and a top conference slot that built an enterprise pipeline.

>100,000
Substack views in 6 weeks
6-figure
Enterprise deals
NewsletterLinkedInConferencePR
From original research to B2B pipeline
Evelyn Gosnell
"Brad took our marketing to another level. I don't know how he works his magic, but he should bottle it. He brings real craft and strategy to everything he touches."

Evelyn Gosnell

Managing Director

Irrational Labs
As seen in
ForbesLenny's NewsletterFast CompanyThe New York TimesInc.Growth UnhingedEntrepreneurDesign Better