Selected work.
Each case study traces the full lifecycle: strategy → asset → amplification → result. Every metric is sourced from public artifacts and client-reported outcomes.
From a Lenny's guest post to Google surfacing Kristen Berman as the pricing expert.
Led the content strategy for the Irrational Labs pricing vertical across Lenny's Blog, an owned resource hub, LinkedIn, and Substack. Two years of coordinated content turned Kristen Berman into the go-to name for behavioral pricing and brought in consulting engagements at LinkedIn, Canva, and Intuit.
84,000 newsletter views in 5 days. A keynote at HubSpot Inbound. A 6-figure deal.
Turned internal AI trust research into a Growth Unhinged newsletter record, a HubSpot Inbound keynote invitation, and a 6-figure consulting engagement: all from a single, well-placed piece of thought leadership.
From zero footprint to LinkedIn Top Voice: one of 300 out of 1.3 billion users.
Built Gergo Vari's personal brand from no content presence to LinkedIn Top Voice and 14k followers, placing him in Forbes, Fast Company, Inc, Newsweek, and Entrepreneur along the way. The brand became a direct growth lever for Lensa.
[Placeholder: Cybersecurity founder content strategy, to be filled.]
[Placeholder: A founder-led content program for a cybersecurity brand, from positioning through earned media and demand generation. Fill with client-approved details.]
[Placeholder: B2B demand generation and brand narrative, to be filled.]
[Placeholder: A demand generation and brand narrative engagement for a B2B tech brand. Fill with client-approved details.]